One of Ireland’s longest standing e-commerce vendors Buy4Now has been acquired by a US online retailer MyWebGrocer. “We are very excited about this new chapter in our growth and acceleration in our international expansion,” said Rich Tarrant, MyWebGrocer CEO. “Our footprint already includes customers and partners in Asia-Pacific, North America and Europe. Buy4Now’s products and expertise will strengthen our global presence.”
In June, private equity firm HGGC closed an investment in MyWebGrocer, which provides digital marketing services for traditional brick-and-mortar grocery stores. The deal could help traditional grocers fend off Amazon, which expanded its groceries program in 2013, and other nontraditional competitors.
Inc. magazine has ranked MyWebGrocer No. 1,834 on its seventh annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. “We’re experiencing a really exciting time of growth at MyWebGrocer and for the tech industry as a whole in Vermont,” said CEO Rich Tarrant. “We’re honored to be recognized by Inc. amidst so many other reputable and innovative companies.”