Rich Tarrant and Brad Robertson will address shoppers’ evolving digital expectations and new ways to drive sales at the industry’s largest event for retail and shopper marketing professionals
MyWebGrocer, the leading provider of eCommerce and digital marketing solutions to the grocery and CPG industries, announces that MyWebGrocer CEO, Rich Tarrant, and SVP of Digital Marketing Services, Brad Robertson, will present at this week’s Path to Purchase Expo in Chicago.
A veteran of the grocery industry, having founded MyWebGrocer in 1999, Tarrant has witnessed its evolution, picking up key insights along the way regarding shifting consumer behaviors and how to meet them in the new age.
At this year’s Path to Purchase Expo, Tarrant will take the stage at the one-day, E-Commerce Symposium to detail the largely underdeveloped grocery eCommerce space and the value of online shoppers. With two times the average spend of non-digital shoppers, online shoppers are a key target audience. Tarrant will address why and how consumers shop differently online, how brands can leverage data to influence shoppers at the digital shelf and how brands can best tell their stories across all channels.
“Online shopping is about much more than simply making products available through a digital channel,” said Tarrant. “The digital channel offers opportunities for increased personalization as retailers gain access to more and more tools to customize the shopping experience.”
Digital also offers retailers unique opportunities to drive sales through a variety of channels that regularly engage consumers, such as Facebook. With more than 20 years of consumer marketing experience, MyWebGrocer’s Brad Robertson is well-versed in strategic tactics that drive digital sales in the modern market. He, along with representatives from Albertsons Companies and Facebook, will discuss options and strategies for profitable collaborations in the digital age at the Expo.
“As consumer needs and digital expectations continue to evolve, it’s imperative that brands are fit to adapt in order to stay relevant,” said Robertson. “Proactive and progressive retailers -- the ones that explore different ways to reach consumers where they are, to ultimately drive sales -- stand to be most successful.”
Tarrant will present his session, titled Why and How to Play in the Largely Undeveloped E-Commerce Space, as part of the one-day eCommerce Symposium on September 20 at 8:15 a.m., the day before the expo kicks off. Interested attendees can register here. Those interested in attending Robertson’s session, Open Discussion of Collaboration to Drive Immediate and Long-Term Sales Through Digital Content and Channels, on September 21 at 2:00 p.m. can register here.
MyWebGrocer offers the only complete Digital Experience Platform for grocers and CPG brands. The platform powers every interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for CPG brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major CPG brands. For more information, please visit MyWebGrocer.com, and connect with us on LinkedIn and Twitter.