MyWebGrocer to deliver digital shopping capabilities for Mariano’s stores
MyWebGrocer (MWG), the leading provider of eCommerce and digital marketing solutions to the retail grocery and Consumer Packaged Goods (CPG) industries, announces that Mariano’s, one of four grocery banners of Roundy’s Supermarkets, Inc., has selected MWG’s platform to power its core eCommerce capabilities, as well as deepen engagement with an increasingly digital, grocery consumer.
MWG will be Mariano’s single provider of all capabilities required to power a comprehensive, omnichannel strategy - from the company’s digital storefront to in-store picking and packing capabilities. MWG will also provide Mariano’s with advertising and marketing services that will enable the company to connect CPG brand partners directly with grocery consumers via targeted advertising content.
“Grocery retailers like Mariano’s understand the powerful opportunities for customer experience innovation that an effective, omnichannel strategy can provide. Mariano’s not only appreciates the complexity of this undertaking but realizes how important it is to work with a partner that has the solution breadth and experience required to not only enable this platform but also ensure that every digital interaction with consumers maps to underlying business imperatives,” said Eric Healy, President at MWG. “We look forward to working with Mariano’s in realizing their omnichannel strategy and in satisfying the evolving needs of their customers.”
To learn more about how to implement a strong omnichannel solution, please download our white paper and see how company culture and execution are critical factors for success: Omnichannel: Online Grocery Hinges on Culture Change
For more information about how MWG is helping grocery retailers and brands enhance their digital presence, visit www.MyWebGrocer.com.
Mariano’s, the Midwest’s most exciting food destination, is one of four grocery banners of Roundy’s Supermarkets, Inc., a wholly-owned subsidiary of The Kroger Co. Mariano’s, founded in 2010, is an integral part of the communities it serves. With 41 locations across the Chicagoland area, Mariano’s places a premium on the customer experience, offering a highly differentiated food shopping experience combined with exceptional customer service. Mariano’s incorporates Chicagoland’s distinctive neighborhood culture into its signature grocery merchandising allowing customers to enjoy a truly unique foodie experience.
MyWebGrocer (MWG) offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for Consumer Packaged Goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase. Founded in 1999, MWG manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major Consumer Packaged Goods brands.