MWG invests in brand safety technology for CPG advertisers, enrolling in the independent certification program by the Trustworthy Accountability Group (TAG)
MyWebGrocer(MWG), the leading enterprise software and digital media company to the grocery and Consumer Packaged Goods (CPG) industries, announces that it has been awarded the TAG “Certified Against Fraud” Seal from the Trustworthy Accountability Group(TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain.
CPG brands and marketers are taking steps to devote in-house resources to brand safety, and are actively developing blacklists and whitelists to make sure their ads appear in brand-safe environments.“As CPG’s prioritize and execute their digital marketing strategies, ensuring that their ads appear in brand safe environments has become more urgent over the past few years,” said Allison Willis, MWG’s Vice President of Ad Operations and Account Strategy.“Achieving TAG’s“ Certified Against Fraud” Seal is an important milestone for MWG and shows our commitment to offer our CPG partners only high-quality, contextual and highly targeted ad inventory within a brand safe environment.”
TAG supports the development of common standards to combat digital ad fraud, malware, and piracy in the digital advertising supply chain. TAG’s rigorous anti-fraud certification process ensures entities adhere to strict requirements based on their roles in the digital advertising supply chain. MWG completed all of those requirements, including complying with the Media Rating Council’s (MRC) Invalid Traffic (IVT) Detection and Filtration Guidelines, domain list filtering, data center IP list filtering and publisher sourcing disclosures. The TAG “Certified Against Fraud” Seal recognizes MWG’s achievement for its commitment to advertising transparency.
If you would like to download a copy of MWG’s whitepaper, How to Protect Your Brand and Your Digital Media Investment with Brand Safe Environments, please visit: http://go.mywebgrocer.com/Brand-SafeEnvironments.
MyWebGrocer (MWG) is the leading enterprise software and digital media company connecting Retail Grocers, Consumer Packaged Goods brands and shoppers through its Digital Experience Platform and holistic set of integrated service offerings. The platform powers every digital interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and eCommerce to mobile and social.The company also helps Consumer Packaged Goods brands reach shoppers with relevant and contextual advertising, promotions and offers throughout their grocery path to purchase.