MyWebGrocer Upgrades The United Family eCommerce Platform With Sponsored Listings, Category Header Ads And Improved Metrics

Advanced eCommerce Tools Power New Revenue Opportunities

MyWebGrocer (MWG), the leading software and digital media company to the grocery and Consumer Packaged Goods (CPG) industries, today announced that The United Family, a division of Albertsons Companies, with stores across north and west Texas and New Mexico, successfully upgraded their MWG-powered “STREETside” eCommerce platform. Highlights of the upgrade include Sponsored Listings and Category Header ads to increase customer engagement, as well as enhanced metrics for the Mobile Personal Shopper app that drive operational efficiencies.

The two new digital advertising solutions support enhanced merchandising and collaboration with CPG brands for United. The first is MWG’s new Sponsored Listings solution that enables CPGs to invest with grocers to increase native product placement and sales. In addition, new Category Header ads have been introduced to the shopping experience to better enable CPG brands to reach and influence United Supermarkets shoppers on their path-to-purchase.

The platform upgrade also includes enhancements to the Mobile Personal Shopper (MPS) application, part of MWG’s solution for pick and packing of eCommerce orders. MPS is a proprietary mobile application that guides grocers’ personal shoppers through the store aisles for easy and accurate fulfillment of customer orders. New MPS features include enhanced personal shopper metric reporting to drive greater picking quality, efficiency and overall eCommerce profitability.

“We’re excited to deliver multiple revenue-driving and picking-efficiency enhancements to United Supermarkets,” said Barry Clogan, President of Retail Solutions at MWG. “As grocery eCommerce continues to evolve, MWG is committed to offering and implementing a broad set of new, modular solutions to help our retail partners compete.”

"As the landscape of grocery shopping continues to evolve we remain committed to delivering a great online experience for eCommerce shoppers," said Chris Farr, eCommerce manager for The United Family. "These upgrades are the latest investment in a great experience for STREETside shoppers."

About MyWebGrocer
MyWebGrocer (MWG) is the leading enterprise software and digital media company connecting Retail Grocers, Consumer Packaged Goods brands and shoppers through its Digital Experience Platform and holistic set of integrated service offerings. The platform powers every digital interaction to attract, engage, transact with and retain grocery shoppers through digital offerings ranging from planning and eCommerce to mobile and social. The company also helps Consumer Packaged Goods brands reach shoppers with relevant and contextual advertising, promotions and offers throughout their grocery path to purchase.

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