MyWebGrocer (MWG), the leading software and digital media company to the grocery and Consumer Packaged Goods (CPG) industries, today announced the launch of a new Sponsored Listings digital merchandising capability with Wakefern Food Corp. (Wakefern), a retail cooperative and owner of the ShopRite trademark. Sponsored Listings enable CPGs to invest with the ShopRite and the Fresh Grocer brands to increase native product placement and drive sales.
MWG’s Sponsored Listings solution is designed to enable brands to heighten native product exposure with retailers. For example, Sponsored Listings now enables CPGs and their agency partners to invest from performance-based marketing budgets to boost product visibility when shoppers are searching. Through this new solution, ShopRite, the Fresh Grocer, CPGs and shoppers all benefit from this new highly relevant, data-driven product placement. In addition, MWG offers differentiated reporting transparency that enables brands the ability to optimize campaign performance.
“We’re excited to continue expanding our digital marketing capabilities for brands,” said Steve Henig, VP, Digital Commerce & Analytics at Wakefern. “As e-commerce evolves we will continue to enhance our offerings to give our customers the best experience possible.”
MyWebGrocer (MWG) is a leading software and digital media company connecting Retailers, Manufacturers and Consumers through its suite of modular products and services. The company's offerings span the entire digital shopper journey, from inspiration, through intent and purchase. MWG solutions are powered by data science to drive personalization, measurement and sales. For more information, visit: http://www.mywebgrocer.com
From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises 50 members who today independently own and operate 349 supermarkets under the ShopRite, The Fresh Grocer, Price Rite Marketplace and Dearborn Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, Rhode Island and Virginia. Together with its member companies, Wakefern employs more than 70,000 people, and is one of the largest employers in New Jersey. For more information, please visit http://www.wakefern.com.