Upgrade Activates New Retailer Monetization and Brand Amplification Opportunities
MyWebGrocer (MWG), the leading software and digital media company to the grocery and Consumer Packaged Goods (CPG) industries, announced the launch of a new Sponsored Listings digital merchandising capability with Long Island-based retailer King Kullen Grocery.
Sponsored Listings is a performance-based media solution that enables boosted search. With this new media innovation, King Kullen is now enabled to offer CPGs even greater digital marketing flexibility to make meaningful shopper connections and drive sales. Through this solution, King Kullen, CPGs and shoppers all benefit from this new data-driven product placement. In addition, MWG offers differentiated reporting transparency that enables brands the ability to optimize campaign performance.
“MWG’s new Sponsored Product Listings Solution was built to drive sales and increase product awareness for our CPG brand partners while ensuring a seamless and relevant shopping experience”, said Viktor Jagar, MWG’s Vice President of Media Product. “Search is a prominent way for shoppers to find and discover new products in eCommerce and a widely known tactic digital shoppers use to build their lists/carts. MWG built this new solution to be native within a retailer’s digital property and strategically aligned with a merchant’s sales objectives.”
“We're pleased to continue expanding our media solutions with our eCommerce partner, MyWebGrocer,” said Tracey Cullen, Vice President of Marketing for King Kullen. “We are excited to provide our CPG brands with even more digital marketing touch-points to influence how and when they can reach Long Island grocery shoppers in a more relevant and personal manner to drive sales.”
Brands continue to invest more with those retailers who enable performance-based media tactics. MWG’s Sponsored Listings solution is CPC-based enabling brands to bid on relevant keywords to increase their native search exposure, driving sales and increasing market share.
To learn more about MWG’s new Sponsored Listings Solution or to schedule a demo, contact marketing(at)mywebgrocer.com, or visit the website at http://www.mywebgrocer.com.
MyWebGrocer (MWG) is a leading software and digital media company connecting Retailers, Manufacturers and Consumers through its suite of modular products and services. The company's offerings span the entire digital shopper journey, from inspiration, through intent and purchase. MWG solutions are powered by data science to drive personalization, measurement and sales. For more information, visit: http://www.mywebgrocer.com
About King Kullen
King Kullen Grocery Co., Inc. is an American supermarket chain based on Long Island. The company is headquartered in Bethpage, New York and was founded by Michael J. Cullen on August 4, 1930. As of 2017, the chain operates 32 locations. It is notable for its title of "America's First Supermarket" as recognized by the Smithsonian Institution. For more information, visit: https://www.kingkullen.com