Our Partners

Nielsen has entered into a strategic alliance with MyWebGrocer (MWG), a provider of digital grocery tools and the largest grocery media network, to gauge U.S. online supermarket sales. The agreement allows New York-based Nielsen to provide consumer packaged goods companies with the food industry’s first comprehensive view of consumers’ online supermarket purchases, thereby solidifying Nielsen’s digital shopping analytics offering. Nielsen has obtained a license to MWG’s e-commerce sales information aggregated from 60 U.S. supermarket retailers.

For nearly 5 years, MWG has had a long-term strategic partnership with DoubleClick/Google. MWG uses a wide range of the DoubleClick Dart suite to power its ad serving, rich media, mobile & video capabilities, as well as perform audience segmentation, yield management, sales management and optimization. MWG uses multiple DoubleClick tools including Dart for Publishers, Dart Sales Manager, Boomerang for Publishers, Dart Motif and more.