Success Stories
| MyWebGrocer Media is the proven choice for brands seeking to connect with grocery shoppers in “planning” and “purchase” mode. Click on the case studies below to find out how top CPG brands are benefitting from MyWebGrocer Media. |  |
Client Case Studies
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Ben & Jerry’s Email marketing is only effective if brands target legitimate, verified addresses. In just four days, MyWebGrocer Media helped Ben & Jerry’s add 50,000 new brand-interested consumers to their opt-in email club. |
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Kellogg’s Snacks Kellogg’s set their sights in increasing overall sales in the snack category by 42% in 2008. With MyWebGrocer Media as a key component of their online media spend, sales for the year ultimately doubled the initial goal. |
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Kellogg’s Breakfast Foods In 2008, Kellogg’s sought to drive up sales of several key breakfast brands, including Special K, Smart Start, Kashi, and Mini-Wheats, by 10%. MyWebGrocer Media served Kellogg’s breakfast ads exclusively for one year. During that 12 month period, breakfast category sales increased 36%. |
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Pasta Brand’s Sales Growth A top tier Pasta Brand partnered with MyWebGrocer to target online grocery shoppers and planners in an innovative eCommerce environment. MyWebGrocer analyzed the Pasta Brand’s goals and designed a media plan that was specific in garnering market presence. |
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Kellogg’s Promotions Kellogg’s wanted to produce a comprehensive, year-long plan for promoting key brands through online channels. MyWebGrocer Media created customized promotion pages to highlight seasonal promotions including a health/wellness awareness campaign, an American Idol tie-in, and Yankees Baseball Sweepstakes. |