Why CTR isn’t King

So you’re running a display campaign and you’re trying to decide what is the best metric to use. It’s just a plain ol’ desktop display campaign (remember those?). Not a lot of extra stuff attached to it, pretty simple, really. But how do you know it’s successful? Click-through rate, right? That’s how you judge success Read more...

February 25th, 2014

From Reluctant Shoppers to Passionate Planners

Do you scour the internet for recipes, deals and food reviews? Or do you limit your online grocery planning and devote most of your energy to in-store shopping? You most likely fall into one of the five distinct shopper types we uncovered in our segmentation study, “Exploring the World of Digital Grocery Shoppers.” MWG partnered Read more...

July 31st, 2013

A Few Words About Conversions

  Digital Marketers loooove conversions. Everybody wants to “Boost conversions 87%!” and “Lower cost-per-conversion by 43%!” All you have to do at an industry conference is talk about what you did to get your “Amazing conversion rate!” and people will start listening in as though you are divulging your favorite stock market picks. The problem Read more...

June 20th, 2013

Winter’s Cold, Means More Tissues Sold

Spring is on everyone’s mind now,  but before we shift gears to April showers and May flowers let’s take a step back and look at some of the top grocery trends from this past winter. Here at MWG, we know the value in examining shopping trends to gain insight on what people are buying and Read more...

April 23rd, 2013

Innovative Events in the Mill

Fall has just begun and we’re excited about all of the events we have scheduled in the Mill in the coming months.  Earlier in September we hosted IdeaMensch in the MWG office space.  IdeaMensch is a national community-driven initiative currently touring the lower 48 states. Each event brings together entrepreneurs and their resident communities with Read more...

September 28th, 2012

MWG and the Kiwis (we’re not talking about the fruit)

It’s been a busy spring for MyWebGrocer and just last month we announced our first international retail client – Foodstuffs Wellington, based in New Zealand.  Utilizing our new Enterprise Platform, we will be providing a comprehensive set of online shopping and planning tools designed to seamlessly integrate across multiple platforms. This is our first foray Read more...

July 27th, 2012

Milling Around with MWG

Last week we proudly marked our Grand Opening in the Champlain Mill.  We were happy to be joined by Governor Peter Shumlin, as well as local officials from Winooski, Mayor Mike O’Brien and City Manager Katherine “Deac” Decarreau.  The enthusiasm was palpable, as everyone from MWG employees to the governor celebrated in our new space Read more...

March 29th, 2012

Win-Win for Holiday Grocery Shopping

With holiday shopping and meal preparation top of mind, I am compelled to write about online grocery shopping as it relates to brands, retailers and consumers. Did you hear any horror stories from Black Friday shopping, did those customers look like they were enjoying their holiday shopping to you? How many consumers will use their Read more...

December 21st, 2011