Online grocery grew 11.6% year-over-year in 2011, compared with 2.5% growth for in-store sales, according to data from MyWebGrocer. Dairy was the fastest-growing online grocery category in the 52-week period through Oct. 29, 2011, with online sales up 15%.
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Piggly Wiggly Carolina has expanded the availability of online shopping for consumers in South Carolina and Georgia. The grocery chain, affectionately referred to as The Pig by its customers, recently added 26 more stores that fulfill online orders, bringing its e-commerce-enabled stores to 36.
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The new platform from MyWebGrocer enables retailers to link together store locators, digital circulars, online recipes, coupons, shopping lists and more. As a result, retailers such as Brookshire’s are able to make it easier for shoppers to buy and save on everyday grocery purchases. Brookshire’s shoppers can now rely on their mobile devices as a one stop source for everything they need to complete their grocery trip.
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