Product Content Management
Offload the burden of managing product content to MyWebGrocer
Content is fuel for the digital channel
It inspires purchases and drives basket sizes. But managing images and product details for the tens of thousands of products you carry is no small task. The complexity quickly grows when you account for continual product changes and variations from store to store.
We supply you with all the product information and images you need — and manage it on an ongoing basis. Instead of spending your time keeping product content up to date, you can focus on the business of running your company.
Here’s what we do for you:
- Ingest multiple product data feeds from sources such as manufacturers, third parties and our own proprietary product database
- Scrub all data to ensure accuracy
- Normalize, clean, standardize and categorize it for your digital channels, including eCommerce environments
- Customize image sizes for different channels and devices
- Sync the data with all your digital properties, including your websites, mobile apps and online circulars across all stores
- Constantly refresh the product content library in real time using a dedicated team
- Provide a library of recipe content that can be merged with your proprietary recipes, which can be matched to relevant coupon and circular data
- Seamlessly integrate your private-label products into the product database
Access the largest grocery-specific content library
MyWebGrocer has all the content you'll ever need to fuel a digital shopping experience. Our dedicated team ensures our images and content are always up to date. We use this product content to automatically populate our Digital Experience Platform based on your unique store assortment. You can even take advantage of this content library whether or not you use any MyWebGrocer solutions.