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Engagement

Contextual Advertising Network

Contextual advertising that connects CPG brands, grocers and shoppers

Leverage MyWebGrocer's digital grocery shopping audience

By taking advantage of the unmatched volume and quality of the shopper data we collect, as well as our vast contextual advertising network, comprised of some of the most well known grocery banners, CPGs can reach the right grocery shopping audience at scale. By virtue of being eCommerce platform of choice for leading grocers, MyWebGrocer enables CPG brands to easily advertise and engage shoppers to activate at the "digital shelf" for higher-value baskets. Moreover, MyWebGrocer can find the right shopper anywhere on the web and bring them to your branded content across grocers’ sites.

Create a connection with targeted, contextual advertising

Because our platform serves the largest pool of digital grocery shoppers, CPGs can access nearly 20 million consumers who are in planning and shopping mode. 1st party data about these shoppers and their online behaviors empowers CPGs to find the right buyers for their products. Then, using the power of our contextual advertising network, they can show personalized ads across multiple platforms and devices either in-store or online to connect with and activate these shoppers.

By enabling dynamic storytelling through engaging advertising, we make it possible for CPGs to have a “conversation” with shoppers anywhere on the web. These interactions drive shoppers back to a grocery digital channel where they can add to their baskets to buy in-store or online.

Finally, our closed-loop reporting links online media to in-store and online sales, helping CPGs prove the ROI of their advertising campaigns, get visibility into marketing efficacy, and optimize spend going forward.