Digital Marketing Services
Leverage our experts to power your digital marketing efforts
Empowering grocers to elevate their digital marketing
Many grocers lack the resources and time to harness all available Consumer Packaged Goods (CPG) digital funds and effectively manage their own digital marketing for optimal results. By taking advantage of Digital Marketing Services from MyWebGrocer, grocers can optimize how they approach the new customer path to purchase and plot more strategic digital marketing campaigns and initiatives.
Stay in front of customers on the fragmented path to purchase
Reaching the right customer is more complex than simply placing a digital ad on a specific channel and hoping your customers see it along their own unique shopping journey. Because your customers’ behavior is driven by context, it’s important to reach them with relevant messaging to increase engagement. To provide the most relevant shopping experience, we have built an entire infrastructure of cross-disciplinary teams and leverage their expertise to engage with your customers wherever they are.
MyWebGrocer offers full service media planning, buying, placement and optimization capabilities - at scale - as part of our Digital Advertising Services offering.
Our solutions span multiple technology and buying platforms, and is inclusive of display, video, mobile, social and paid search. When you combine these capabilities with the power of the MyWebGrocer Digital Experience Platform - which aggregates and manages grocers data everything from POS and loyalty card data to implicit information related to products, stores, circulars and shoppers' web browsing habits - you can truly unlock the power of advertising in a digital grocery era.
Our world-class digital media team — comprised of experienced buyers with specialization across channels — collaborates with our business intelligence team to identify the best digital media opportunities, and offer customizable and integrated media plans. The software signals garnered from the Digital Experience Platform intelligently inform the media buying.
Leverage our developers and creative experts
Additionally, with over 200 developers and creative experts on staff, we can build highly customized landing pages and dynamic creative media designed to engage shoppers in active storytelling. This can range from displaying a dynamic ad for a relevant CPG product once a shopper places an item in their basket, to customize a landing page with relevant recipes, videos and other digital media that resonates with the shopper. By working with MyWebGrocer’s Digital Marketing Services, grocers are able to leverage and mine CPG content and create deepened level of customer engagement to drive basket size.